FARM ANIMAL TRANSPARENCY
What Your Meat Label Does Not Tell You
What Your Meat Label Does Not Tell You
Farm Animal Transparency (FAT) explains what U.S. meat labels actually disclose, what they omit, and why it matters—using evidence, not marketing.
Farm Animal Transparency (FAT) is a neutral, evidence-based project focused on transparency in U.S. meat labeling.
FAT does not rank production systems, endorse labels, or tell consumers what they should prefer. Instead, FAT evaluates what information is disclosed on meat labels—and what information is not.
Transparency is not advocacy. It is clarity.
Most meat labels are designed for food preparation safety and inspection—not for consumer transparency.
This does not reflect misconduct by producers. It reflects a labeling system that was never built to consistently disclose farming practices.
FAT evaluates meat products using a consistent disclosure-based framework.
FAT distinguishes between what is disclosed, partially disclosed, and not disclosed.
A conventional operation can be transparent. A premium-branded product can be opaque.
The FAT App applies the same transparency framework to scanned product labels, helping users understand what information is present—and what is not—at the point of purchase.
The App does not score products based on preferences. It analyzes disclosure.